WordPress Blogging – Don’t Ask How Often You Should Write A New Post, Ask How Often Your Followers Want To Read One?
Okay, I know there are at least a million websites and blogs out there that deal with the question “How often should I post a new blog to be successful?” and if you spend a day or two browsing through their sites you’ll come up with an answer….well two actually.
Answer 1 states that to get maximum exposure for your writing and to promote yourself as a writer you need to blog every day. This increases your chances of being found in search engine results and raises your profile. Okay, this makes sense. I’ve also read that to become a ‘power blogger’ you need to post 3 to 5 times a day. Really? Sacre bleu.
But what they should say (and some do to be fair) is that if the content of your blog is sub-standard or uninspiring or just plain boring then even if you upload five posts a day it won’t work. Forget search engine results – the point is your readers, your faithful followers, your visitors will not enjoy the experience. They are the ones that count.
Yes, you are the writer, but your readers decide if you’re any good or not. Not you. I think it’s a point we all tend to gloss over from time to time. We can get too wrapped up in the ‘ME’ experience.
Answer 2 states that blogging two or three times a week is better. There is less stress on your readers to follow every post, you’re not under pressure to produce a terrific blog post every day, and you’ll still get good exposure in search engines. Okay, fair enough again.
So, which answer is right?
I suspect there is no right answer, it depends on you the writer. You have to feel comfortable with what you’re producing and how often you enjoy blogging and if you really have something worthwhile to say. But, I’ll say this again, it’s your readers who decide if you’re any good or not and if you’re worth following. This applies with your self-published books too. Have a think about that.
I personally read posts by bloggers I enjoy, who make me laugh, who raise interesting questions or who I can see are passionate about what they write about, and who have obviously put their heart and soul into the blog. It shows in their writing. You can tell they love doing it.
For example, I have no particular interest in ‘flowers’ as such, but I regularly read a blog about flower arranging (of all things) that is written with such great passion and sincerity, and that is interesting and inspiring that I just have to keep checking it out. Isn’t that what we should all be trying to do as writers?
As a final thought…..I always advise new writers to blog. Why? Because it gets them into the writing habit, which is great, but more important than that it also gives them an insight into what people want to read.
It gives them instant feedback and in some ways it helps them realise that any books they may write in the future need to have a ‘readership’ and a ‘following’….people who will read everything they publish because they know the writer has invested time and ‘passion’ into the project.
So next time you ask yourself “How often should I be blogging?” ask yourself instead “How often do my followers want to read what I write?”