Self Publish On The Kindle – And Take Advantage Of Your Five ‘Free’ Days
Publishing online for the Kindle and having your eBook selling on Amazon is a great feeling for any writer.
But I wonder how many of you who have signed up for KDP Select (Kindle’s exclusive 90 day publishing package) actually take advantage of the special 5 Free Days promotion tool?
I know a lot of people shy away from giving their books away ‘free’. I can understand that. But I also have to say that done correctly the Free Days can really work in your favour. But you have to be a little canny about how you set up your days.
For those who don’t know what’s involved here is a brief explanation.
Let’s say your book ‘The History of Everything Worthwhile is on sale for five pounds or the equivalent in dollars. Fine…if you are claiming 70% royalties through KDP Select. The fixed term for your book is 90 days, which will renew itself unless you cancel it. Now for each 90 day period you are allowed to offer your book free. It can be five straight days or five individual days throughout the three months or any combination of days. You cannot run your days over into the following 90 days. It’s up to you as to which option you think might work best for you.
But here’s what does work. Let’s say during your first 90 day period there are a couple of great calendar events that link up with your book’s subject. For example it may well be Einstein’s birthday. You have a whole chapter in your book about Einstein. Doesn’t it sound a good idea to promote your one free book day to coincide with his birthday? I think so.
If you have another great chapter about the London Marathon how cool would that be if you could link your free day to the day of the race or the five days leading up to the marathon? Okay, I’m stretching a point, but I’m sure you get the idea. Piggy back your free day onto a well celebrated day in the national calendar…..it would definitely get you some free publicity if you promote it alongside the day and send a press release to radio and newspapers.
But what if your book is a work of fiction? Once again you have to be creative….if it’s a murder mystery set in Alaska then link your free day or days to any calendar event that celebrates the area or a famous personality. It’s an easy matter to go onto Google and find out anniversaries or the like.
Again, I’m writing this quickly so perhaps the examples are a tad simplistic but with a bit of thought I’m sure you could come up with dozens of great ideas. So, my advice, for what it’s worth, is don’t be frightened to give your book away. It will pay off long term. It really will.