Use Video To Promote Your Books
The title says it all really. Video is one of the most powerful promotion and marketing tools on the internet and yet I wonder how many writers, authors and publishers use it?
I suspect many just think it’s far too complicated to bother with, or too time consuming or they don’t feel right being in front of the camera….the list of excuses for not using video on websites could go on forever.
First of all I need to hold my hands up and say “I’m one of the worst offenders”….despite having all the resources and know-how (I used to work as a TV news and sport cameraman for five years for Yorkshire TV) I’ve been very reluctant to put videos up on any of my websites. Why is that? Probably because of vanity…a terrible admission I know, but how many of us at one time or another have said “Oh, I really don’t look good on video”…?
So, I’m here to tell you that as one of my first New Year Resolutions I’m going to bite the bullet, sit down in front of the camera (I find that sitting down behind the camera doesn’t have as much impact…joke), and get more video onto my sites. And I’ll tell you why…..
Video has immediate impact. People can tell straight away whether you’re being honest about some service or product you’re trying to sell or just bluffing your way through a poor sales pitch. And if you do have a good product or service or you’re promoting your latest book, then you really need to tell people about it.
As a publisher of books and eBooks on Kindle I’m always trying to persuade my authors to let me interview them about their books and then upload the video onto the web, but most are nervous about it, unsure of how they will come across…..once again the list of excuses is endless.
But video does work. It’s one of our best promotion tools so we should all use it. It doesn’t have to be difficult. In fact, to prove the point I’m going to do some examples and put them on my various websites to show you how easy it is to do with a minimal amount of skill or equipment. Failing that of course, you could always get in touch with me on 01964 536663, 0794 363 7533 or e-mail me firstname.lastname@example.org and find out how I could help you do it.
So New Year’s Resolution Number 1 is there in black and white. I will keep you posted when the first videos begin to roll off the production line.